No more waiting; Snap is making Spectacles that shoots first person videos.
Snap, Inc., the parent company of Snapchat, launched its wearable Spectacles available online for the first time. The sunglasses come with an inbuilt camera that can record first person bursts of wide angle video.
Snapchat Spectacles record video and pair to your phone over Bluetooth or Wi-Fi was introduced in September. They had previously only been available to purchase from vending machines dropped at surprise locations around the US, sparking nationwide fervor to track them down.
Surprising slashed in price was amazed by all technology lovers. While in November, Yahoo reports, the one pair of Spectacle was going for $5,000 on eBay.
According to the verge, “the vending machines will be placed on hold and the New York pop-up store selling the glasses has closed.”
SNAPCHAT’s MARKET STRATEGY
Snapchat CEO Evan Spiegel said that “the response to the Spectacles has been positive ever since the vending machines began appearing in California and New York”.
As Evan shared in his interview with the WSJ, when we launched, the idea was: ‘We’re going to take a slow approach to rolling them out,’ says Spiegel. “It’s about us figuring out if it fits into people’s lives and seeing how they like it. The response has been positive since November’s launch so we’re now happy to be able to make Spectacles more readily available — especially for those in the US who have not been able to make it to a Snapbot.”
Snapchat can be synched on the mobile app and on one tap button it will begin recording a ten-second video, which is saved in the “Memories” section of the app and can be revisited and posted to their story.
Even though distribution has been added online, Snapchat said that customers can still expect the vending machines to appear at random new locations in the future, after they have a “brief nap.”
SNAPCHAT COULD BECOME AS BIG AS FACEBOOK
Over 161 million daily users in December 2016, if the product will succeed than Snap can create a hype in the product where other have failed. Snap could be a big social network and a hardware company like facebook.
The glasses have “not generated significant revenue” for Snap yet, and the costs are expected to keep exceeding sales in the near future, the company said. And since the company relies on a single contract manufacturer for the product, it can only make so many at a time, according to Snap’s regulatory filings.
Just a few weeks at the company’s debut on the New York Stock Exchange, the glasses have generated plenty of buzz, and making them available online.
Virtual reality experts have told CNBC that the glasses have proven to be great marketing, they also show that Snap could take its augmented reality expertise beyond the scope of an app.